Combining vision with application Chris has developed some of the most sought-after products, with some of the biggest brands in the outdoor sports & lifestyle category. Hard goods, apparel, accessories, optics, media and more, the focus is to create a true collaboration with brands that will complement their individual brand heritage, while extending an introduction of fresh perspective to deliver a new audience. Looking to deliver something new to your current product portfolio? Let us help.


Pillow-dropping, powder-surfing, wind lip-slashing – these collector-edition skis are represented as the best-selling series ever. Originally designed in 2008, theBent Chetler showcases a seasonal design and art created by Chris exclusively, with a completely new model introduced since their inception. Showcasing a fresh layer of signature-style graphics, each summons the imagination and inspiration drawn from the mountains and a life spent playing outdoors.  


Each year Dakine features a custom line of products to capture the inspiration of the mountain through the lens of Benchetler. Embossed artwork, resulting in a clean, bulletproof design equipped to handle whatever the elements may have in store. The goal is to design a technical product, with perfect functionality.

A wearable work of art that can only come from the mind of Chris Benchetler.

Dragon Eyewear

A 20-year relationship that celebrates the connection between form and comfort. Dragon presents an exclusive collaboration each season introducing a new product design and featured artresulting in one of the brands best-selling goggles each season.  

Grateful dead

In collaboration with the Grateful Dead, this first-ever multi layered project has forever changed the media landscape. Featuring skiing, snowboarding, surfing combined with revolutionary lighting and technology to showcase the sports like never before.  Go-to-market includes a feature film, film tour, Collectors’ edition (hard-cover) book, the official soundtrack (Vinyl LP), and a limited edition DVD complimented with custom products from Atomic, Dakine, TGR, and Smartwool as part of the simultaneous launch.

designing smart with smartwool

Ski Light Elite collaboration combines a number of unique Chris Benchetler designs with the power of Merino wool to bring both style and support to the market. Designed specifically with a wider welt to provide all-day comfort, targeted cushioning around the toe, heel, and shin, and body-mapped mesh zones provide added breathable and fit inspired by Chris’ experience with long days in the mountains. 


Inspired by the magic of the Eastern Sierra, artist and outdoorsman Chris Benchetler brings together his vision of Old Man Winter with the famous mountains. Now, we’ve taken it from canvas to towel so you can bring it with you on whatever adventures you have brewing.


A stretchy microfiber cover designed to protect your goggles while not in use. We make all eyewear accessories out of rPET, a fabric made from recycled plastic bottles, to reduce our ecological footprint as much as possible. We’ve teamed up with artist and athlete Chris Benchetler to create a custom line of original products that represent the connection with Mother Nature (animals, trees, waves, weather) and humans together as part of a harmonious collaboration.


Chris Benchetler x Static Climbing Artist Series is a collection of chalk bags inspired by artists from around the world. The way Chris sees the mountain and uses his creativity to draw first lines down a mountain canvas translates into how he works he creates his works of art. Each chalk bag will support a different cause, some will go to a non-profit while others will help aspiring artists share their work with the climbing community. This fabric is made from recycled canvas! For every chalk bag made nearly an entire water bottle is recycled to create the fabric. The fabric is more durable and helps keep plastic out of our landfills and oceans.